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After years of devices that didn’t quite live up to expectations, the smartphone revolution is upon us. With the mass consumer penetration of BlackBerries, iPhones, and other next-gen handhelds, smartphones are changing the way we interact with information, and businesses who don’t adapt to this new environment will find themselves falling quickly behind their competition.
Over the last 15 years e-mail and cell phones went from novelties to critical business tools. Those of us who are a little longer in the tooth remember struggling with brick sized cell phones and command line Pine based e-mail accounts provided by the local library, and that so much has changed so quickly belies the relatively short time frame.
E-mail today comprises the foundation of most business communications. Ironically, e-mail isn’t even fast enough for today’s business environment, and is augmented with instantaneous communications via SMS, Twitter, and social networks like Facebook. The loss of e-mail service is crippling to most small and medium sized businesses. Unfortunately most of these businesses also lack the resources needed for a truly bulletproof e-mail solution. That’s where Managed Microsoft Exchange Hosting comes in.
For businesses with 1,000 employees or less, managed Exchange hosting is a cost effective, powerful solution for all their e-mail requirements without the need to invest in hardware or specialized IT personnel. By outsourcing Exchange server management to a leading provider like NaviSite, SMBs can take advantage of enterprise class service at a fraction of the cost. Backups and maintenance, spam and antivirus protection are automatic. Plans are built on a “pay as you go” model, allowing for budget friendly pricing and solutions that scale for businesses of all sizes. Most critically, and getting back to the original point, managed Exchange hosting features support for wireless devices like BlackBerries and iPhones.
Businesses that utilize Exchange put communications in the palms of their employees’ hands, literally. It’s certainly possible to use traditional e-mail with smartphones, but there’s a reason why Fortune 500 companies don’t rely on POP mail servers for critical communications. Microsoft Exchange liberates those communications and contact lists from desktops and laptops, giving your employees “on the go” access to the tools they need. For businesses that need even more robust collaboration tools, Exchange integrates smoothly with SharePoint and ActiveSync, allowing for seamless solutions that fit.
Clearly this is a time of tremendous change in the way businesses communicate both internally and externally. “Adapt or die” might be an old cliché, but that doesn’t make it any less true. Businesses that embrace that change will be poised to flourish in the 21st century. Companies that resist these changes run the risk of falling behind their competition, and at the pace of today’s business environment, that could be a critical mistake.
Tags: business class email, hosted exchange, managed exchange hosting, microsoft exchange 2007, wireless email
