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Entourage 2008 and Exchange- The Solution for Designers

by Sumeet Sabharwal

In the business world, design and media firms occupy a unique space. They are the quirky, creative cousin of the corporate worker, a necessary piece of the commerce puzzle but frequently the t-shirt wearing free spirit in a room full of suits and ties. Nowhere is this more evident than is the choice of computers. Setting aside the Mac versus PC argument, the fact remains that Apple computers dominate the media world for a good reason- they do those jobs very well. The flip side to that equation is the Apple platform hasn’t been historically as well supported when it comes to business applications. IT administrators for design houses have been forced to choose between running substandard ports of native PC applications and maintaining a dual operating system environment. When it comes to centralized business communications, there’s a better option- Entourage 2008 and Hosted Exchange.

Fully integrated with the other Office applications, Entourage 2008 gives users powerful e-mail, task and calendar management, and in conjunction with Exchange server allows users anywhere, anytime access to critical information. With built in sync support for Address Book, iCal, and .MAC services, and ActiveSync capabilities through Exchange to push data to iPhone, Palm Pre, and Blackberry devices, Entourage 2008 lives up to the promise of business ready powerful communications in a native Mac OS environment. Entourage 2008 is a Universal Binary application, able to run on both PowerPC and x86 processors.

Entourage 2008 is an improvement over its predecessor. Unlike Entourage 2004, the 2008 edition has a customizable universal toolbar interface integrated with the other Office applications, and a Favorites toolbar for easy access to common tasks. Under the hood Entourage 2008 has significant increases in security, bolstering anti-phishing and spam filters to stop malware and other viruses. Calendar functions have also seen improvements, with added meeting management capability and an Out of Office Assistant for customized replies to specific contacts.

Tight interoperability with Exchange server takes Entourage 2008 to the next level for the corporate environment. A managed hosted Exchange server is a safe, secure, efficient communication platform that is cost effective and scalable to any number of users. A quality provider will offer many additional benefits to a hosted Exchange service, including managed, automated backup, firewall and intrusion protection services, and an enterprise class infrastructure for superior reliability. The level of support is also a real difference maker when it comes to a hosting provider. Top hosting companies will have easy to reach around the clock manned support included with their service, a must for a hosted Exchange server with critical business communications on the line.

Entourage 2008 is a solid, established solution for media firms that are contemplating a managed, hosted Exchange service. With support for iSync and ActiveSync, tight integration with other Office applications and significant improvements over the 2004 release, Entourage 2008 and hosted Exchange give businesses with Apple computing environments the same powerful business communications as their PC brethren.

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